The ten guiding principles that inform Project design and implementation are:


  1. The project should contribute to answer a scientific question.
  2. The project question should be relevant for biodiversity conservation.
  3. The project should address a question or problem at the Amazon Basin scale. The pilot phase will take place in few key sites in partnership with strategic organizations.  
  4. The project should involve accessible  innovative technological solutions.
  5. Citizen scientists should have total access and be empowered in the process.
  6. Results should be able to inform management decisions and policies.
  7. The project should promote citizens’ voluntary participation, both as individuals and as collectives .
  8. The model should be sustainable in the long term.
  9. The project will respect human rights and promote equity and greater participation of underrepresented groups.
  10. The project will respect the sovereignty of participating countries.